Maull's BBQ sauce is a popular barbecue sauce in St. Louis, Missouri, and is a common ingredient in preparing St. Louis-style barbecue. The company was started in 1897 by Louis Maull as a grocery business selling out of a horse-drawn wagon. In 1926, they created a barbecue sauce recipe that eventually became their most popular product. For over 90 years, Maull's has been using only the finest ingredients in crafting their Genuine BBQ sauce, which has a unique blend of spices and a tangy flavour. While there were concerns about the company's operations in 2018 and 2023, Maull's BBQ sauce appears to be still in business and available for purchase as of 2024.
What You'll Learn
The history of Maull's BBQ sauce
Maull's BBQ sauce is a popular barbecue sauce in St. Louis, Missouri, and is a common ingredient in St. Louis-style barbecue. The Louis Maull company began in 1897 as a grocery business, selling out of a horse-drawn wagon. In 1905, it was incorporated as the Louis Maull Cheese and Fish Company and began wholesale distributing to restaurants and grocery stores.
In 1920, the company started selling a line of condiments, and in 1926, they created a barbecue sauce recipe that would become their most popular product. Louis Maull set the standard for quality, taste, and perseverance with his original BBQ sauce. The unique blend of spices and tangy flavor helped put St. Louis on the BBQ map. The company focused solely on the manufacture and distribution of its BBQ sauce, eliminating its other interests.
The company remains a family-owned business in St. Louis, with an advertising slogan that was popular in the 1970s and 1980s: "Don't baste your barbecue, You Gotta Maull it!". In 2018, the company stopped filling orders for a period, but Maull's BBQ sauce is still available in St. Louis grocery stores and on Amazon, where it has received positive reviews for its flavor and value.
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Where to buy Maull's BBQ sauce
Maull's BBQ sauce is a popular barbecue sauce in St. Louis, Missouri, and is a common ingredient in preparing St. Louis-style barbecue. The Louis Maull Company started in 1897 as a grocery business and has been selling barbecue sauce since 1926.
Maull's BBQ sauce is available for purchase on the company's website, where you can find their Genuine BBQ sauce line in a variety of sizes. The website offers packs of three, six, or twelve 24-ounce bottles, as well as packs of two, four, or six 42-ounce bottles, and two or four-gallon bottles.
You can also find Maull's BBQ sauce on Amazon.com. However, at the time of writing, the product is listed as currently unavailable, and it is uncertain when or if it will be back in stock.
In addition, Maull's BBQ sauce is available in St. Louis, MO, grocery stores. If you are located in St. Louis, you can check the barbecue sauce aisle of your local grocery stores to find Maull's BBQ sauce.
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The ingredients in Maull's BBQ sauce
Maull's BBQ sauce is a rich and pungent, spicy semi-sweet, tomato-based sauce. It is somewhat unusual for containing anchovies and pepper pulp.
The full list of ingredients in Maull's Original Barbecue Sauce is as follows:
- Tomato puree (water, tomato paste)
- Corn syrup
- High fructose corn syrup
- Vinegar
- Salt
- Pepper pulp
- Molasses
- Pectin
- Dehydrated onion and garlic powders
- Natural flavors
- Spices
- Oranges
- Lemons
- Raisins
- Hydrolyzed soy protein
- Anchovies
Maull's BBQ sauce was first created in 1926 by Louis Maull, who set the standard for quality, taste, and perseverance. The company claims to use only the finest ingredients in crafting their Genuine BBQ sauce, which now comes in six unique and tangy varieties.
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Customer reviews of Maull's BBQ sauce
Maull's BBQ sauce is a popular choice in St. Louis, Missouri, and is often used in preparing St. Louis-style barbecue. The company was started in 1897 by Louis Maull as a grocery business and eventually pivoted to focus solely on its barbecue sauce, which was created in 1926.
Maull's BBQ sauce has received positive reviews from customers on Amazon, with an overall rating of 4.6 out of 5 stars. Many customers praise the flavour of the sauce, describing it as a "great blend of flavours" and a "delicious alternative" to other BBQ sauces. One customer review states, "Maull's is by far the best barbeque sauce I ever tasted, and I've been around a long time."
In addition to its flavour, customers also appreciate the value offered by Maull's BBQ sauce. Some reviews mention that the sauce is "worth every penny" and "great for the price."
Some customers have shared their personal connections to the sauce, with one reviewer saying, "I grew up in St. Louis, so Maull's was always our go-to sauce." Another reviewer reminisces, "I grew up with Maull's BBQ sauce and was so happy to find it on Amazon."
Overall, Maull's BBQ sauce seems to be well-regarded by customers, with many praising its flavour, value, and its connection to the culinary heritage of St. Louis.
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The nutritional value of Maull's BBQ sauce
Maull's BBQ sauce is still available, and the company continues to honour Louis Maull's standard for quality, taste, and perseverance. The company was started in 1897 as a grocery business and eventually focused solely on its BBQ sauce, which became its most popular product.
The sauce is a rich and pungent, spicy semi-sweet tomato-based sauce. It contains tomato puree (water, tomato paste), corn syrup, high-fructose corn syrup, vinegar, salt, pepper pulp, molasses, pectin, dehydrated onion and garlic powders, natural flavours, spices, oranges, lemons, raisins, hydrolyzed soy protein, and anchovies.
The sauce is known for its unique blend of spices and tangy flavour, which has made it a popular ingredient in St. Louis-style barbecue. It is also available in several varieties, including Sweet-N-Mild, Sweet-N-Smokey, Onion Bits, Beer Flavour, Smokey, Jalapeño, and a Kansas City-style barbecue sauce.
While the sauce contains some vitamins and minerals from the various fruits and spices, it is also high in sugar and salt, which are added to enhance flavour and preservation. As such, it should be consumed in moderation as part of a balanced diet.
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Frequently asked questions
Yes, Maull's BBQ sauce is still being manufactured. The company temporarily stopped filling orders in 2018 but resumed production in 2024.
Maull's BBQ sauce is available in St. Louis, Missouri, grocery stores. You can also purchase it online through Amazon and the Maull's website.
Maull's offers several varieties of BBQ sauce, including Genuine, Sweet-N-Mild, Sweet-N-Smokey, Onion Bits, Beer Flavor, Smokey, Jalapeño, and a Kansas City–style barbecue sauce.