Baking Makeup: A Step-By-Step Guide To Flawless Coverage

Baking is a long-wear makeup technique that involves applying a liquid concealer, covering it with a generous amount of powder, waiting 5 to 10 minutes, and then brushing off the excess powder. This technique is used to set the makeup and prepare the skin for other powder products like blush, sculpt powders, and bronzers. It helps to create a flawless, crease-free, and matte finish that lasts for hours, making it popular among performers and celebrities. The process involves several steps, including prepping the skin, applying foundation, concealer, and loose powder, and then blending and contouring for a flawless finish.

Prep your skin with moisturiser and eye cream

To prep your skin for baking, you'll need a moisturiser and an eye cream. Moisturised skin is essential for a flawless makeup application. Start by applying a moisturiser all over your face and neck. You can use Charlotte Tilbury's Magic Cream moisturiser, or a moisturiser of your choice.

Next, apply an eye cream or serum under your eyes. This will hydrate the delicate skin under your eyes, preparing it for makeup application. If you have dark circles or bags under your eyes, an eye cream will help to brighten the area. It will also help to firm up your skin and smooth out any lines or wrinkles, which can cause makeup to crease and look unnatural. Gently dab the eye cream under your eyes and allow it to absorb into your skin for a couple of minutes. You can use Charlotte Tilbury's Magic Eye Rescue, or an eye cream of your choice.

Now your skin is ready for the next steps in the baking process!

Apply foundation

The first step in the baking process is to apply your liquid foundation. This will even out your skin tone and create a smooth base for the rest of your makeup. Choose a full-coverage foundation for the best results.

Use a damp makeup sponge to dab and blend your foundation. Make sure to blend it well into your hairline and jawline to avoid any harsh lines. You can also use the larger end of a Hollywood Complexion Brush for a smooth application.

If you're unsure about how to apply foundation, there are many online tutorials and guides available to help you perfect your technique. It's important to take your time with this step, as it forms the base for the rest of your makeup.

Once you've applied your foundation, you can move on to the next step in the baking process: applying concealer.

Tips for choosing the right foundation

• Consider your skin type: If you have oily skin, choose a foundation that is matte and oil-free. If you have dry skin, opt for a hydrating or luminous foundation.
• Match your skin tone: Choose a foundation that matches your skin tone as closely as possible. You can test different shades on your jawline to find the best match.
• Coverage: For the baking process, it is recommended to use a full-coverage foundation. However, if you prefer a more natural look, you can opt for a medium or lightweight foundation.

Apply concealer

After applying your foundation, it's time to conceal those under eyes. This step is essential if you want your under-eye area to look brighter, more rested, and refreshed.

Apply a thick layer of concealer in the under-eye area in the shape of an inverted triangle, using a concealer brush or a damp makeup sponge. Gently blend the concealer upward, extending past the edge of your eye towards your temples, as you would a highlighter. If you're going for full-on glam or want to emphasise your contouring, apply a second layer of concealer over the first and blend.

If you want lasting power, a sheer second coat can lock in the first one. Don't forget to blend it in and smooth everything out. Make sure to have absolutely no creases before piling on the powder.

For the concealer itself, opt for a full-coverage liquid option. Creamier, medium to full-coverage concealers work wonders under a heavy coat of loose powder.

Apply loose powder

Now it's time to apply the loose powder. Pour your powder into the powder lid so you can control how much you tap onto your sponge. Then, with a large powder brush and very light pressure, apply a thin veil of loose powder over your entire complexion. Be careful not to move or lift your makeup.

Next, move on to your eyes. Load a sponge or puff with an excess of loose powder. Gently press the powder, starting under the eyes and moving towards the temples. Don't rub it in, simply let it sit on top of your makeup. You will need a generous amount. Repeat this process under the cheek sculpt and anywhere else you would like to highlight, such as your forehead, bridge of the nose, and corners of the mouth.

At this point, you will look like you have flour all over your face, but it's all part of the process! Now, leave the powder on your face for 5-10 minutes. Your body heat will allow the makeup to "bake" or oxidise, while the powder soaks up excess oil and ensures the makeup underneath doesn't crease or budge.

Tips

• Nick Lujan, a makeup artist and Director of Education & Artistry at KEVYN AUCOIN BEAUTY, recommends using a matte finish powder for baking. He also advises avoiding powders that are too light, yellow, or peach in colour. Instead, opt for a powder that is closest to your skin tone or maybe one shade lighter.
• For applying the powder, you'll need a damp makeup sponge or a wedge sponge, along with a fluffy powder makeup brush to gently sweep it away afterward.

Blend powder out

Once you've applied a thick layer of powder to your face, it's time to blend it out. Blending is a crucial step in the baking process as it ensures a seamless and natural finish to your makeup. Here's a step-by-step guide on how to blend the powder out for a flawless look:

• Use a fluffy makeup brush: Choose a soft, fluffy brush designed for powder application. This will help you evenly distribute the powder and create a smooth finish.
• Lightly dip the brush into the powder: You don't need to overload your brush with powder. Gently dip it into the product, tapping off any excess. This will give you better control and prevent fallout.
• Apply the powder with light, feathery strokes: Start by gently sweeping the powder onto your skin using light, feathery strokes. Focus on the areas where you applied the thick layer of powder, such as under the eyes, forehead, and chin.
• Blend in circular motions: To ensure a seamless finish, blend the powder in circular motions. This will help to buff the product into your skin and create a natural, airbrushed effect. Take your time with this step, building up coverage gradually.
• Build up coverage as needed: Depending on your desired level of coverage, you can add more powder and continue blending. Remember, it's easier to add more product than to remove excess powder.
• Pay attention to the edges: To avoid harsh lines, pay close attention to the edges of the powdered areas. Use your brush to softly blend and diffuse any visible lines, creating a smooth transition between the baked areas and the rest of your face.

Remember, the key to blending powder successfully is to take your time and build up coverage gradually. With gentle, circular motions and light strokes, you can achieve a flawless, airbrushed finish that enhances the baking process and leaves your skin looking perfectly matte and crease-free.

Frequently asked questions